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You can set up preference centers where guests could choose to lessen the amount of emails they get or to only optin to get emails on certain topics like your spa or restaurant. For that, simply go to the mailchimp website and click sign up free in the upper right corner. Your message for every email should contain interesting and relevant content. Creating a business case for marketing automation 17. Marketing for dummies, 5 th edition is the ultimate handbook for boosting your business.
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